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Business

Course Descriptions

Accounting

  • ACC231. Principles of Accounting I. 3 hours. F. SP.

    Introduction to financial accounting including fundamental accounting relationships, completion of the accounting cycle, internal control, cash, receivables, inventories, fixed assets, payables and payroll accounting.

  • ACC233. Principles of Accounting II. 3 hours. F. SP.

    Formation, organization, and operation of partnerships and corporations, financial statement analysis, bonds, statement of cash flows, cost systems, cost-volume-profit analysis and budgeting. Prerequisite: ACC 231 Principles of Accounting I with a grade of C or better.

  • ACC330. Intermediate Accounting I. 3 hours. F.

    In-depth study of accounting theory, practice, and procedures. The course emphasizes the application of theoretical concepts to problem analysis and accounting practice, including preparation and interpretation of reports. There is a focus on accounting and disclosure requirements of major asset accounts. Prerequisite: ACC 233 Principles of Accounting II with a grade of C or better.

  • ACC331. Intermediate Accounting II. 3 hours. SP.

    Continuation of study of accounting theory, practice and procedures. The course focuses on accounting and disclosure requirements for current and noncurrent liabilities and capital accounts. Prerequisite: ACC 330 Intermediate Accounting I with a grade of C or better.

  • ACC332. Management Accounting. 3 hours.

    For non-accounting majors only. The course includes: the practical application of accounting principles to management problems concerning cost behavior and cost flows, profit planning, budgeting, and controls. Prerequisite: ACC 233 Principles of Accounting II with a grade of C or better.

  • ACC333. Accounting Software Applications. 3 hours.

    Practical application of the fundamentals of the accounting cycle using QuickBooks accounting software. Continuing realistic cases allow students to understand how accounting information is identified, analyzed, recorded, and utilized. Prerequisite: ACC 231 Principles of Accounting I.

  • ACC335. Cost Accounting. 3 hours. SP.

    Study of cost accumulation and allocation for product costing, planning, control, performance evaluation, and decision-making. The accounting for a variety of organizations in both traditional and contemporary operational environments is emphasized. The topics covered in the course include cost of quality; actual, normal, and standard costing; activity-based management and costing; job-order, process, and operation cost systems; absorption and variable costing; cost-volume-profit analysis; relevant costing; and budgeting. Prerequisite: ACC 233 Principles of Accounting II with a grade of C or better.

  • ACC397. Internship. 0 hours.

    A practical experience in an accounting environment that enhances academic training received in the classroom. Students are encouraged to seek positions with prospective future employers.

  • ACC430. Principles of Taxation I. 3 hours. F. SP.

    Concepts and methods of determining federal income tax liability for individuals. Topics emphasized include tax formula, income and deduction, passive activity losses, alternative minimum tax, and tax credits. Emphasis is also placed on tax research and tax planning. Prerequisite: ACC 231 Principles of Accounting I.

  • ACC431. Principles of Taxation II. 3 hours. SP.

    A study of taxation relating to property transactions. Concepts and methods of determining federal tax liability of corporations, including S Corporations. An introduction to partnership taxation and federal transfer taxes. Prerequisite: ACC 430 Principles of Taxation I or approved equivalent.

  • ACC434. CPA Exam Preparation. 3 hours. SP.

    An introduction to a commercial CPA Exam review reporting (FAR) part of the exam. Prerequisite: ACC 435 Advanced Accounting.

  • ACC435. Advanced Accounting. 3 hours. F.

    A study of the specialized areas of business combinations and consolidated financial statements. The course includes: accounting for partnerships and an extensive examination of accounting for governmental and not-for-profit entities. Prerequisite: ACC 331 Intermediate Accounting II.

  • ACC436. Principles of Auditing I. 3 hours. F.

    An introduction to internal and external auditing and audit-related services. The nature and purposes of audit, attestation, assurance and compilation services are studied. Other topics include reporting, professional ethics, legal liability, engagement planning, materiality and risk assessment, internal control, and operational audits. Prerequisite: ACC 331 Intermediate Accounting II.

  • ACC438. Fraud Examination. 3 hours. F.

    An introductory study of how and why fraud is committed, how fraudulent conduct can be deterred, and how allegations of fraud should be investigated and resolved. Prerequisites: ACC 231 Principles of Accounting I and ACC 233 Principles of Accounting II or ACC 231 Principles of Accounting I and FIN/FAM 288 Personal Finance or approved equivalents.

  • ACC439. Seminar in Accounting Theory. 3 hours.

    An intensive investigation of the history and theory of accounting as discussed in the literature. Authoritative pronouncements will be examined with the emphasis being placed upon theoretical reasoning instead of purely practical application. Prerequisite: ACC 331 Intermediate Accounting II.

  • ACC497. Accounting Internship. 0 hours.

    A practical experience in an accounting environment that enhances academic training received in the classroom. Students are encouraged to seek positions with prospective future employers. Prerequisites: Either ACC 330 Intermediate Accounting I, ACC 335 Cost Accounting, or ACC 430 Principles of Taxation I, and junior standing.

  • ACC499. CPA Exam Preparation. 3 hours.

Business Analytics

  • BAN225. Quantitative Business Analysis. 3 hours. F. SP.

    A study of quantitative analysis techniques used in business. Topics include probability and statistics, graphical and tabular summaries of data, decision analysis, utility and game theory, regression analysis, time series analysis, optimization models, and project scheduling. Problem-solving and reporting skills are emphasized. Prerequisite: MAT 235 Introductory Statistics and BUS254 Business Technology.

  • BAN325. Business Analytics. 3 hours. F. SP.

    A study of quantitative techniques focused on data visualization and applied statistical modeling. Topics include cleaning and preparing data for analysis, machine learning techniques, and market research methodology. Problem-solving and reporting skills are emphasized using Tableau and/or Power BI software packages. Prerequisites: BAN 225 Quantitative Business Analysis and BUS 254 Business Technology or permission from the instructor.

  • BAN397. Business Analytics Internship. 3 hours.

  • BAN425. Advanced Business Analytics. 3 hours. SP.

    A study of quantitative techniques focuses on data mining and prediction models. Topics include exploratory analyses, training and validation data sets, classification models, simulation and optimization. Problem-solving and reporting skills are emphasized using leading statistical software languages like R and Python. Prerequisites: BAN 225 Quantitative Business Analysis and BUS 254 Business Technology or permission from the instructor.

  • BAN497. Business Analytics Internship - Tn. 3 hours.

  • BAN498. Business Analytics Indep Study. 3 hours.

Business Administration

  • BUS199. Introduction to Business. 3 hours.

  • BUS199B. Serving the Underserved. 1 hour.

  • BUS253. Business Computer Applications. 3 hours.

    Covers theory and application of productivity applications. Students will learn to be proficient in the use of word processing, spreadsheet, database, and presentation software used in business. Students cannot receive credit in their major for both this course and CIS 161 Computer Applications.

  • BUS254. Business Technology. 3 hours. F. SP.

    A study of business information technology solutions. This course will emphasize emerging trends as they relate to system hardware, system software, and telecommunications. The course will also include exercises in spreadsheet and database applications to reinforce the information system concepts and to increase their working knowledge of the application software.

  • BUS312. Career Strategies I. 1 hour.

    Career Strategies I empowers students with practical skills to build competitive and meaningful careers. Students learn to craft employer-focused resumes, excel in job interviews, network effectively, and establish a professional online presence. The course is designed to foster a growth mindset toward cultivating personal strengths, managing time, and other essential professional skills. Career Strategies I is conducted in a small group setting that requires the active participation of each class member. Prerequisites: Students should have at least sophomore status and a declared major.

  • BUS313. Career Strategies II. 1 hour.

    Career Strategies II builds on the skills from Career Strategies I, focusing on the integration of work, faith, and life. The course redefines work as a vital component of a meaningful life, rather than an obligation. Students will learn practical strategies to navigate workplace opportunities and challenges with purpose and integrity. Career Strategies II is conducted in a small group setting that requires the active participation of each class member. Prerequisite: BUS312 or approval of instructor.

  • BUS351. Business Communication. (W) 3 hours. F. SP.

    Students will study and practice the principles, strategies, and techniques of effective written, oral, and digital business communication. Synthesis of ethics, logic, psychology, and the art of written communication. This course contains a significant writing component. Prerequisite: ENG 102 English Composition II or the equivalent.

  • BUS352A. Free Enterprise Education. 3 hours.

    Course for the student who wishes to help design, organize, and implement programs that educate the campus, local community, and surrounding counties about various aspects of the free enterprise system. Prerequisite: Permission from the instructor.

  • BUS352B. Free Enterprise Education. 2 hours.

    Course for the student who wishes to help design, organize, and implement programs that educate the campus, local community, and surrounding counties about various aspects of the free enterprise system. Prerequisite: Permission from the instructor.

  • BUS352C. Free Enterprise Education. 1 hour.

    Course for the student who wishes to help design, organize, and implement programs that educate the campus, local community, and surrounding counties about various aspects of the free enterprise system. Prerequisite: Permission from the instructor.

  • BUS353. Special Events Management. 3 hours.

    A study of the special event planning process. Topics include formulation of goals, needs assessment, selection and design of one-time or on-going events, coordinating, generating revenue, marketing, obtaining sponsorships, managing risks, providing security, implementing plans, and evaluating events.

  • BUS354. Legal Environment of Business. 3 hours. F. SP.

    A survey of the legal environment of business. Topics include the legal and constitutional environment of business, dispute resolution, torts, contracts, agency and employment law, and business organizations. Emphasis is placed on legal and ethical analysis in decision making.

  • BUS357. Commercial Law. 3 hours.

    A continuation of BUS 354. Topics include sales negotiable instruments, debtor/creditor relationships, property, professional liability, and international law. Prerequisite: BUS 354 Legal Environment of Business.

  • BUS358. Global Business Environment. 3 hours. SP.

    This course will assist in enabling students to compete more effectively in today's competitive global environment. This study will assist students in developing an overview of international business by examining and developing a global perspective on international trade, global investing, multi-national financial markets, international marketing, and operations of a transnational business. Additional emphasis will be placed on various organizational models used by foreign firms and a variety of cultural issues. Prerequisites: ECO 271 Macroeconomics or permission from the instructor.

  • BUS397. Business Internship. 1 hour.

  • BUS398. Bus398. 0 hours.

  • BUS399C. Music Business Survey. 3 hours.

    An overview of the practice and procedures of the music industry including artist development, marketing and intellectual property. Same as MUS 399B.

  • BUS455. Business Ethics. (W) 3 hours. F. SP.

    A study of ethics as applied to the field of business. The course will include an examination of various ethical theories, the application of individual values in the workplace, social responsibility of businesses, and the impact on stakeholders of making decisions of ethical significance. This course contains a significant writing component.

  • BUS459. Business Capstone. (W) 3 hours. F. SP.

    A capstone experience to synthesize and apply knowledge and skills learned throughout the business curriculum. Emphasis will be placed on business strategy, career preparation, and integrating experiences. This course has a significant writing component. Prerequisite: Senior Business major and completion of all 200-level courses in teh Common Professional Component (CPC) for B.B.A. majors.

  • BUS498. Indp Study - Business. 3 hours.

  • BUS499. Global Business Experience. 3 hours.

Economics

  • ECO271. Macroeconomics. 3 hours. F. SP.

    A study of foundational macroeconomic theory and application. Course topics include production possibilities, aggregate demand and supply, distribution and measurement of national income and economic growth, employment, inflation, international trade, monetary and fiscal policy, and the Federal Reserve System.

  • ECO272. Microeconomics. 3 hours. F. SP.

    A study of foundational microeconomic theory and application. Course topics include supply and demand, markets and prices, price ceilings and floors, utility theory, producer cost(s), competition, and market structures.

Finance

  • FIN188. Introduction to Personal Finance. 3 hours.

    An introduction to financial literacy emphasizing career exploration and planning. Students will research a potential career, analyze the job market, explore education and training requirements, and create a budget based on starting salaries and lifestyle expectations. They will learn to set financial goals, manage checking and savings accounts, make informed decisions abut credit, practice smart consumer strategies, and understand the time value of money. The course includes basic instruction in taxes, insurance, and investments. Registration is limited to dual enrollment students. This course may not substitute for FIN/288/FAM/288 Personal Finance.

  • FIN288. Personal Finance. 3 hours. F. SP.

    A detailed and practical study that addresses personal and family finance from financial, behavioral, and spiritual perspectives. Topics include financial planning, budgeting, banking, savings, credit, housing, insurance, investing, tax planning, self-employment, teaching financial responsibility to children, giving, retirement and estate planning. Same as FAM288

  • FIN381. Real-Time Investment Selection. 3 hours. F.

    A real-time investment course. This course involves investing in a portfolio initially funded by $1 million. This course will represent a significant real-world investment opportunity for a student-led, student-run investment portfolio with active faculty and industry professional input. Prerequisite: Permission from the instructor.

  • FIN382. Real-Time Portfolio Management. 3 hours. SP.

    A continuation of FIN 381. This course will represent a student-led effort to actively manage a fully-funded, client-owned investment portfolio. This course will present a significant opportunity for students to manage an existing investment portfolio with active faculty and industry professional input. Numerous portfolio management theories and analytical tools will be available to the students to manage the portfolio for optimal performance. Prerequisite: FIN 381 Real-Time Investment Selection and permission from the instructor.

  • FIN383. Risk Management. 3 hours. SP.

    A study of risk management. The course includes: risk analysis and various insurance contracts for consumers and enterprise risk management including insurance, reinsurance, hedging and other tools to manage or mitigate risk.

  • FIN384. Introduction Personal Financial Planning. 3 hours. F.

    An introduction to the general principles of financial planning and the professional conduct and regulation of financial planners. The course will explore the financial process, basic cash flow strategies, time value of money principles, client communication, education planning, and other financial planning topics.

  • FIN385. Managerial Finance. 3 hours. F. SP.

    An exploration of sources and uses of business funds. The course includes: financial statement analysis, time value of money, market efficiency of financial markets, and the Capital Asset Pricing Model. The course also covers working capital management, costs of capital, sources of debt and equity financing, capital budgeting issues, valuation models, and other financial management issues facing businesses. Extensive qualitative and quantitative methods will be employed. Prerequisites: ACC 233 Principles of Accounting II and either ECO 271 Macroeconomics or ECO 272 Microeconomics.

  • FIN386. Financial Markets and Institutions. 3 hours. SP.

    Detailed study of the nature and function of financial intermediaries, flow of funds, money and capital markets, interest rate analysis, and major financial institutions and their regulations. Prerequisite: ECO 271 Macroeconomics or ECO 272 Microeconomics.

  • FIN387. Retirement Planning. 3 hours. F.

    An introduction to the general principles of planning for retirement needs and the issues surrounding the retirement phase of life. Emphasis will be placed upon analyzing retirement needs, understand Social Security and Medicare's impact on income planning, retirement plans, retirement distributions, and regulatory considerations. Prerequisites: FIN 388 Risk Management and acceptance into the B.B.A. in Finance: Financial Planning Program.

  • FIN397. Finance Internship. 3 hours.

  • FIN399. Special Topics in Finance. 3 hours.

  • FIN485. Financial Planning Capstone. 3 hours. SP.

    A culmination of what the student has learned from the previous classes regarding financial planning process and risk management, income taxation, planning for retirement needs, investment planning, and estate planning. A case study approach to personal financial planning will be applied as students demonstrate application of the financial planning process.

  • FIN486. Investments I. 3 hours. F.

    A study of investments and portfolio management. Emphasis is placed on stocks and bond characteristics, analysis, and valuation. Portfolio construction, performance assessment, and risk management techniques. Prerequisite: FIN 385 Managerial Finance or permission from the instructor.

  • FIN488. Investments II. 3 hours.

    Debt, options, and other derivative financial instruments are examined. Alternative investments and the use of debt and derivatives in portfolio management decisions. Prerequisite: FIN 385 Managerial Finance or permission from the instructor.

  • FIN489. Advanced Finance. 3 hours. SP.

    An analysis of corporate finance and the making of financing decisions. Topics to be covered will include company valuation, financing through optimal capital structures, and credit decisions to different organizational structures. Prerequisites: FIN 385 Managerial Finance and FIN 386 Financial Markets and Institutions.

  • FIN497. Finance Internship. 3 hours.

Management

  • MGT241. Principles of Management. 3 hours. F. SP.

    An introduction into the process of working with and through others to achieve organizational objectives. This course covers the history and purpose of organizational management, the four core functions of planning, organizing, leading, and controlling, and the development of basic management skills.

  • MGT340. Manufacturing and Service Operations. 3 hours. F.

    An introduction to the concepts and techniques related to the design, planning, control, and improvement of service and manufacturing operations. Course topics include process analysis, materials management, production management, performance measurement, quality improvement, and product design.Prerequisites: MGT241 Principles of Management AND BAN225 Quantitative Business Analysis OR BUS254 Business Technology.

  • MGT341. Human Resource Management. 3 hours. F.

    An overview of the human resource management process. This course covers the entire human resource management process, including planning, recruitment, selection, training development, employee engagement, compensation, and legal and ethical issues. Prerequisite: MGT 241 Principles of Management.

  • MGT345. Operations and Supply-Chain Management. 3 hours. F.

    A study of how a firm manages the manufacturing or service operations in support of the firm's strategy. The theme of this course is the efficient and effective planning, organizing, and control of a firm's supply-chain and physical distribution in a manner that maximizes profitability and benefits all stakeholders. Prerequisite: MGT 241 Principles of Management.

  • MGT346. Leadership. 3 hours. SP.

    A study of leadership theories, processes, and practices. This course includes an examination of leadership traits that the student has or could develop in order to be an effective leader.

  • MGT347. Conflict Management. 3 hours. F.

    A study of conflict in organizational settings emphasizing methods for identifying, preventing, managing, and resolving workplace disputes. Students learn to diagnose root causes; practice communication, negotiation, and mediation; and design systems that promote collaboration, justice, and high performance across teams and functions.

  • MGT348. Organizational Behavior and Leadership. 3 hours. SP.

    A study of the behavioral approaches to management, emphasizing individual and group behavioral concepts, motivation, communication, and conflict resolution. This course will emphasize the characteristics and importance of leadership from both a personal perspective and within the concept of organizations. Prerequisite: MGT241 Principles of Management,

  • MGT349. Healthcare Management. 3 hours. SP.

    An in-depth exploration of the structure, strategy, and leadership functions of healthcare organizations. This course examines how effective management practices support patient care quality, regulatory compliance, financial sustainability, and organizational mission. Topics include healthcare operations, policy and regulation, workforce management, ethics, and emerging trends in healthcare delivery.

  • MGT397. Management Internship. 3 hours.

  • MGT398. Internship. 1 hour.

  • MGT399. Healthcare Management. 3 hours.

  • MGT440. Supply Chain and Logistics. 3 hours. F.

    A study of the planning, organization, and controlling of an organization’s supply-chain and logistics. Includes activities that affect today’s marketplace: transportation, inventory maintenance, order processing, purchasing, materials handling, warehousing, packaging, and customer service. Prerequisite: MGT 340 Manufacturing and Service Operations.

  • MGT441. Services Management and Marketing. 3 hours. SP.

    A study of the marketing and management of service operations. Services from the customer's perspective and the drivers of sustainable business success are studied. In addition, services from the manager's perspective are studied to determine how to efficiently and effectively deliver services that customers value and that fit within the firm's strategy. Prerequisite: MGT 343 Operations Management.

  • MGT443. Entrepreneurship. 3 hours. F.

    A comprehensive study of small business formation, innovation, and entrepreneurial strategy. This course explores how entrepreneurs explore opportunities, develop business models, secure resources and launch ventures that create economic and social value. Students will learn the processes of opportunity recognition, market analysis, business planning, financial forecasting, and venture leadership. Emphasis is placed on creativity, ethical decision-making, Christian leadership, and the development of a complete investor-ready business plan. February 18 2026 7:51 AM Heidi Sprouse

  • MGT444. Advanced Human Resource Management. 3 hours. SP.

    An in-depth exploration of strategic and advanced topics in Human Resource Management (HRM). Students will examine how HR strategy supports organizational mission, competitive advantage, and long-term success. The course emphasizes workforce planning, analytics, talent management, total rewards, and legal/ethical decision-making from a Biblical worldview. Students will apply advanced HR concepts through simulations, case studies, and the development of a comprehensive HR strategy plan.

  • MGT447. Project Management. 3 hours. SP.

    A study of project management principles and practices emphasizing how to initiate, plan, execute, monitor and close business projects effectively. Students will learn to integrate leadership, teamwork, scheduling, budgeting, and risk management to achieve organizational objectives. The course focuses on real-world application through case studies, simulations, and project planning exercise that promote ethical decision-making and stewardship from a Biblical worldview.

  • MGT448. Regulatory Management. 3 hours. SP.

    An overview of the management of the Environmental Safety and Health (ESH) functions within manufacturing and service sectors. This will include an examination of key regulatory standards by OSHA and EPA. Students successfully completing this course will receive an OSHA 30-hour Department of Labor General Industry card. Prerequisite: MGT 341 Human Resource Management or MGT 348 Organizational Behavior and Management.

  • MGT497. Management Internship. 3 hours.

Marketing

  • MKT261. Principles of Marketing. 3 hours. F. SP.

    An introductory study of the efforts of the firm to manage its product, price, distribution, and promotion, compete in a dynamic environment, and understand and influence its current and potential customers.

  • MKT362. Consumer Behavior. 3 hours. F.

    A study of people's relationship to marketing and the market's relationship to the consumers; the behavioral aspects of marketing: attitudes, habits, incomes, and products. Prerequisite: MKT 261 Principles of Marketing with a grade of C or better or permission of the instructor.

  • MKT363. Personal and Professional Branding. 3 hours.

    Personal and professional branding is the continual process of identifying and articulating your skills, knowledge, and characteristics as assets for the marketplace, employers, and colleagues. In this course, you will master a systematic way to assess the needs of audiences and authentically position yourself and your clients to meet these opportunities. You will learn and apply fundamental elements of brand strategy as you discover, define, and deliver your brand. This course includes a significant writing component.

  • MKT364. Relationship Building and Influence. 3 hours. SP.

    This course explores strategies for building trust-based, long-term business relationships through ethical influence and consultative selling. Students learn negotiation, storytelling, and value-based approaches to connect with clients and create sustainable partnerships. Interactive projects and role-playing develop practical skills for influencing decisions. Prerequisite: MKT 362 Consumer Behavior or permission from the instructor.

  • MKT366. Marketing Promotions. 3 hours. SP.

    This course deals with the non-personal aspects of marketing communication: advertising; direct marketing; sales promotion; and publicity/public relations. Special attention is given to strategies for developing an integrated marketing communications program. Prerequisite: MKT 261 Principles of Marketing or permission from the instructor.

  • MKT367. Digital Marketing. 3 hours. F.

    A study of current digital marketing tools and technologies and their impact on an organization, including search engine optimization, website, search and display ads, email marketing, and social media. Participants will experience how to develop an integrated digital marketing strategy, from formulation to implementation. Through a combination of lecture, case studies, hands-on exercises, and course projects, students develop capabilities in designing, implementing, and evaluating digital marketing strategies. Prerequisite MKT 261 Principles of Marketing.

  • MKT397. Marketing Internship. 3 hours.

  • MKT398. Independent Study - Marketing. 3 hours.

  • MKT399. Integrated Marketing Communication Team. 3 hours.

  • MKT399B. Special Topics in Marketing. 3 hours.

  • MKT399E. Special Topics in Marketing. 3 hours.

  • MKT462. Marketing Strategy. 3 hours. SP.

    A study of the concept of marketing strategy and its relation to strategic planning. Case studies are used to develop strategic decision-making skills. Prerequisites: MKT 362 Consumer Behavior or permission from the instructor and senior standing.

  • MKT463. Marketing Research and Analysis. 3 hours.

    Consideration of market research in business, studying the methods of collecting, assimilating, and interpreting market information. Prerequisites: MKT 362 Consumer Behavior or permission from the instructor.

  • MKT464. Business-To-Business Marketing. 3 hours.

    A study of marketing focused on behaviors and practices of organizations as they seek to achieve their goals in a competitive and dynamic environment. The class examines marketing between organizations in industrial, governmental, and institutional settings. Topics covered include business-to-business market environments, organizational buying behaviors and motivations, and development and execution of marketing strategies and tactics appropriate to them. Prerequisite: MKT 362 Consumer Behavior or permission from the instructor.

  • MKT466. Small Business Marketing. 3 hours.

    An introduction to small business marketing practices common among today's challenging landscape. Created specifically for those looking to create a profitable small business, this class will inform students about solid strategies to develop and deliver products, establish pricing, segment and analyze target markets, create winning promotions, and stay ahead of the competition.

  • MKT467. Advanced Digital Marketing. 3 hours. SP.

    An in-depth study and application of current digital marketing tools and technologies and their impact on an organization, including search engine optimization, website, search and display ads, email marketing, and social media. Through a combination of lectures, case studies, hands-on exercises, and course projects, students develop capabilities in designing, implementing, and evaluating digital marketing strategies. Prerequisites: MKT261 Principles of Marketing and MKT367 Digital Marketing.

  • MKT497. Marketing Internship. 3 hours.

Sport Administration

  • SPT273. Introduction to Sport Administration. 3 hours. F.

    An introductory study into the business of sports. Students will get an overview of the leadership, governance, history, and management of the sporting industry at the high school, collegiate, and professional level.

  • SPT371. Sport Marketing. 3 hours. F.

    A study of the unique aspects and techniques of marketing a sports related business. This course will look at marketing professional sport organizations, marketing a sport related small business, and sports retailing.

  • SPT372. Sport Operations. 3 hours. SP.

    A study of the management and administration of sporting events as well as sport facilities. This course will look at the process of creating, planning, and running sporting events from local recreation tournaments to large scale international events. This course will also look at the design, funding, and management of sport facilities.

  • SPT379. Sport Administration Field Experience. 3 hours. F.

    A real-world experience in the business of sports. This course will explore topical issues in sport administration through structured interactions with sport administration professionals. Because the issues and venues may change from year to year, the exact topics covered will vary. However, the following broad themes will be explored: the role of marketing in a successful sports-related business, sport event planning, sport facility management and operations, and coordinating live sporting events. This course includes a significant amount of travel and attendance at several sports-related venues.

  • SPT397. Sports Administration Intern. 1 hour.

  • SPT399. Special Topics in Sport Administration. 3 hours.

  • SPT471. Financial Management for Sport Admin. 3 hours. F.

    A study of the budgeting, requisition, and expense report processes of the sport industry. Students will engage in learning activities that give them experience with the financial aspects of all levels of the sport industry.

  • SPT472. Risk Management Sport Administration. 3 hours. SP.

    A study of the risks involved in the sport industry and how future professionals can best be prepared to avoid, transfer, or plan for those risks. Specific attention is given to legl and financial risk management tactics.

  • SPT479. Sport Administration Internship. 3 hours. F. SP.

    A professional field experience under the supervision of an experienced sport professional, carefully selected and approved by the University.

  • SPT497. Sport Administration Internship. 3 hours.