AI Can’t Do This: Why Christian Business Education Still Matters
Matt A. Vega, J.D.
September 27, 2025
Matt A. Vega is Dean of the Freed-Hardeman College of Business and Professor of Law and Ethics.
Artificial Intelligence (AI) is revolutionizing the field of business education. Lecture notes and assignments can now be generated instantly and at little or no cost. As Adail Hussain highlights in his insightful Substack article, “Why the Post-AI $80k/yr Classroom Still Has a Future,” published by the Intelligence Council, the traditional value of in-person undergraduate education must be reevaluated. If content can be automated, then the true value of education must lie elsewhere.
For a Christian school of business like ours, this moment is not a threat but an opportunity. Our calling is not just to transmit information but to develop men and women who lead with excellence, integrity, and faith. Machines can process data, but they cannot shape character.
The Ethical Challenge of AI
Hussain notes that many classrooms already operate with a quiet dependence on AI. Faculty prepare lectures and feedback with machine help; students draft reading summaries and papers using the same tools. This situation raises a key question: If content is cheap and delivery is automated, then why pay for a business degree at all?
Here’s our answer at Freed-Hardeman: because we are teaching you how to live, not just how to make a living. A Christian education is about discovering who you are, how you should live, and why you’re pursuing that life. And that’s where Christian business schools excel.
Three Defensible Assets for Christian Business Education
Hussain outlines five “non-exportable assets” of higher education—formation, community, signal, experience, and alignment—that uphold the value of in-person learning. While this overall framework is commendable, three areas in particular stand out here at Freed-Hardeman:
- Ethical Reasoning (Formation) - Hussain emphasizes formation: the structured development of judgment and maturity. This aligns closely with Christian education, where wisdom and discernment are nurtured through class discussions, feedback, and reflection. AI can provide information, but it cannot evaluate justice, mercy, or integrity. Every business student at Freed-Hardeman must complete our unique Business Ethics course to graduate. Our students learn to assess choices not only by their legality or profitability but also by their alignment with absolute moral duties and living virtuously.
- Relationships and Networks (Community) - Hussain highlights that student-faculty connections and peer networks are essential to a residential undergraduate program’s lasting value. In Christian education, this is built through an authentic community that values empathy, trust, and service. Machines can mimic dialogue, but they cannot establish real friendships, mentorships, or spiritual bonds. By providing these genuine experiences, Freed-Hardeman uniquely equips students to lead with compassion and cultivate lasting networks beyond graduation.
- Purpose-Driven Leadership (Alignment) – Finally, Hussain underscores the importance of aligning education with career and life goals. For Christians, purpose isn’t solely professional; it’s vocational. Business is not just a job but a calling to serve others, seek justice, and promote God’s kingdom. AI may maximize profits, but it cannot offer vision or meaning.
Why This Matters Now
Hussain reminds us that universities need to stop selling “content” as their main product. Content is free. What students truly want is formation, community, and alignment with their future goals. Christian business schools already understand this—and we do it best when we root education in faith, ethics, and service.
Hussain is correct: the future of higher education is not about resisting change but about delivering what technology cannot duplicate. Here at ĢTV, AI isn’t the enemy; it’s simply a tool. We believe it will never replace wisdom, relationships, or purpose. Therefore, our mission is to develop business leaders of excellence, faith, humility, integrity, respect, and service who will guide its use in ways that honor God and bless communities.
The lasting importance of Christian higher education isn't just access to information, but transformation of character. As Hussain explains, students still want “to be shaped by serious intellectual work, to belong to something that outlasts the transcript, and to see a clear link between their work and the life they want to build.” That is the opportunity before us.
In the end, the future of Christian business education isn't determined by what AI can do, but by what only humans—shaped in Christ—are capable of. Algorithms may process data, but only people can live for His glory.